Step 1: Planning and Objective Definition

• Objective: Create a Father's Day campaign for the Kopenhagen brand, aligned with its identity and market positioning in the chocolate industry.

• Brand Analysis: Maintain the integrity of Kopenhagen’s branding and market positioning, ensuring the campaign fits within the brand’s core proposition.

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Step 2: Research and Inspiration

• Exploring the Male Universe: Dive into the male universe, exploring references in fashion, perfumery, and luxury to find creative inspirations that resonate with the target audience.

• Market Trend Analysis: Study market trends within the luxury segment to bring elements that are both sophisticated and contemporary to the design.

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Step 3: Development of the Creative Concept

• Focus on Refinement: The creative concept was based on refinement and added value, aiming to convey an image of sophistication and elegance in the campaign.

• Communication Style: Develop a communication style that aligned with the brand’s vision, focusing on luxury, elegance, and value, with a dynamic and youthful approach.

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Step 4: Creation of the Packaging

• Packaging Design: Develop a set of innovative packaging with an elegant, dynamic, and youthful concept that stands out in the market.

• Connecting with the Audience: The packaging was designed to create an emotional connection with the target audience, conveying sophistication and pleasure.

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Step 5: Co-Branding Strategy

• Co-Branding Partnerships: Incorporate the brands Stanley and Língua de Gato into the campaign, creating a co-branding strategy to add value and increase the campaign's appeal.

• Integration with Partner Brands: Ensure that the design and communication of the campaign were perfectly aligned with the identities of the Stanley and Língua de Gato brands, adding value to the campaign and product.

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Step 6: Production and Implementation

• Packaging Production: Finalize and produce the packaging with the approved design, ensuring all details were in line with the concept and the quality expected by the Kopenhagen brand.

• Quality Control: Conduct tests and ensure the packaging met the standards expected for the market launch.

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Step 7: Campaign Launch

• Point of Sale Launch: Present the packaging at the point of sale, highlighting the innovative design and its connection with the target audience, especially for the Father’s Day celebration.

• Co-Branding Promotion: Reinforce the partnership with Stanley and Língua de Gato in promotional actions, increasing the visibility and attractiveness of the campaign.

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Step 8: Results Monitoring

• Monitoring and Feedback: Track the campaign’s impact and consumer reactions, collecting feedback to understand the reception of the design and co-branding strategy.

• Adjustments and Continuous Improvement: Based on feedback, make adjustments as necessary to ensure the campaign’s success and create a lasting connection with the audience.

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Conclusion

The project resulted in a Father’s Day campaign with innovative and sophisticated packaging that stood out in the market. The co-branding strategy with Stanley and Língua de Gato added value to the campaign, while the creative concept focused on refinement and luxury, attracting the male audience and creating a strong connection with the Kopenhagen brand.